Dirty Email Marketing Tricks

I got particularly abused by Jobfox’s email marketing (no relation to my own, trustworthy company). I have decided to share these bad examples in the hopes my friends and clients can avoid these pitfalls.

Mystery “From” Names and Nonexistant People

Jobfox has been sending me emails twice a week under the name Peg Chritz. Either this woman is the hardest-working woman on the internet, or she does not exist. Companies need to be clear and honest about who is sending the email, not using gimmicks to get me to open emails. It made me feel tricked, and leads me to distrust them. Email is a relationship. Who wants to have a relationship with a fake persona? When an email shows up from a name I don’t recognize, I consider it spam.

False Sincerity and Misleading Subject Lines

I recently got emails from Jobfox with the subject lines “Alison, just checking-in” and “Alison , maybe now is a better time”. After the momentary confusion of figuring out who Peg Chritz is, and what she is checking in on, I got angry. Job Fox was posing as a friend or client, when all they really wanted was my money. Don’t abuse neurological triggers like names. Be direct in your subject line. If you don’t have anything in your email that will get people to open it, you should not be sending it.

Being Pushy

Every email I get from Jobfox is about its resume-writing services. Obviously I am not interested in this service, since I haven’t responded in two months. Why should I open their email if it’s always the same thing?

Confusing Unsubscribe Process

Once I decided to unsubscribe, I clicked the “Unsubscribe from future resume offer emails.” I was taken to a page that read “Are you sure you want to end all future mailings to paperfoxes@gmail.com?” Wait a minute, I thought, all future mailings? I still want confirmation when I have applied for contract jobs. I have no idea what clicking the link will do, and that’s not good. Regardless, I clicked the button anyway. “You will no longer hear from us.” I wonder what that really means…

Being Out of Touch

Other than being tricked into opening emails with the fake names and misleading subject lines, I had no incentive to open Jobfox emails. If they really cared about keeping me as a customer, they would have offered me something in return for opening their email, and I’m not talking about a percent-off promotion. They should have sent me information about job fairs and networking events in my city, tips on how to dress for interviews, and typical interview questions. They should have sent recommendations on how to research companies, with links to websites that offer this type of information. Instead, all l get is more marketing.

Jobfox didn’t understand that email is a relationship that should never be abused. I have been on some email lists for years, and opened nearly every email, because their emails were useful or entertaining. Sure, they offered discounts, but they were relevant.

Always be honest with your customers. Trust me, we can tell.

2 Responses to “Dirty Email Marketing Tricks”

  1. Lin says:

    I have gotten a lot of spam emails from Jobfox too. 2 times they sent me the ‘free’ resume writing service – i send the same resume and they give me 2 canned resumes that were computer generated. Have tried to stop the emails from coming but have to send them to my junk email. My friend signed up for a membership there and now she can’t get her money back. They send a lot of emails out but not the ones that need to be answered.

  2. David says:

    Her name is now Peg Crits. It went from Peg Chritz to Peg Crits overnight. I doubt she actually got married to someone with the name of Crits, sooo close to her maiden name of Chritz. VERY SUSPECT. Ridiculous.

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