How does natural search work?

Search engines like Google want to return useful information when you search so you will use their services again. Search engines send out “crawlers”, “bots” or “spiders” to look through websites and catalog their content. The search engines keep track of “keywords”, or words commonly used to search for things, on the website. When a person searches for something in a search engine, the search engine displays the results according to how useful they are to the person searching. In other words, how closely the keywords on the website match the words in the search.

As a small business owner, you want to make sure your website is listed as high as possible in natural search rankings. Search engine optimization, or, making it easy for search engines to find and catalog the keywords on your site, is crucial to getting a high ranking in the natural results of a search. (more…)