I got particularly abused by Jobfox’s email marketing (no relation to my own, trustworthy company). I have decided to share these bad examples in the hopes my friends and clients can avoid these pitfalls.
(more…)

Email Marketing is a Commitment

When you ask someone for their email address, you are beginning a relationship with that person. After all, you are communicating in the same medium as their family and close friends. However, unlike family, you can’t be forgiven for mistakes.
(more…)

Google hates junk mail. That’s a good thing. Google recently followed Hotmail’s suit in allowing Gmail users to report email as spam and simultaneously send an unsubscribe request to the email sender.

The only thing bothering me about this as an email marketer are the options an email user sees: (more…)