Old Typewriter

Archive for July, 2009

Gmail Offers Unsubscribing

Tuesday, July 28th, 2009

Google hates junk mail. That’s a good thing. Google recently followed Hotmail’s suit in allowing Gmail users to report email as spam and simultaneously send an unsubscribe request to the email sender.

The only thing bothering me about this as an email marketer are the options an email user sees: (more…)

Standard Website Navigation Links

Monday, July 27th, 2009

People are accustomed to seeing certain links in specific places, and they expect to see them there on your website, too. If you make it easy for people to get around your site, they are more likely to use it.

Good Website Navigation

Monday, July 20th, 2009

Being innovative with your website is a great thing, but there are certain aspects of the website design that should be held to general web standards. Website navigation is one of those things.


Using Flash for Portfolio Sites

Monday, July 13th, 2009

Flash is perfect for snappy presentations and videos. It’s a great way to control the way people receiving information.

Unfortunately, most photography and art portfolio websites are built using Flash so they look more like a video than a website. I discourage this use of Flash for the following reasons:

  • People who want to view a Flash-based photography site have to have a Flash player already installed, or they need to install or update their Flash player before they can view your website.
  • Flash websites take a long time to download, so viewers spend a lot of time waiting.
  • People can’t send a link to a specific page on a flash site. If Mom wants to share pictures of Junior with Grandpa, she sends him the link to the photographer’s site, and he has to sit through the whole presentation.
  • (more…)