Old Typewriter

Archive for June, 2009

Finding a Good Web Designer

Monday, June 29th, 2009

Most of the challenges we face in a small business often have more to do with people than technologies. Working with a designer you can trust makes the difference between a great website experience and a really bad one.

Find a designer you can trust.

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Setting Up and Maintaining a Website

Monday, June 22nd, 2009

Small businesses have really different website needs than a large company. They usually don’t have a need for a bunch of crazy functionality, and they don’t have the money to pay someone to work on their website full-time. The owner of the business usually does everything from sweeping the floor to updating the website. Your website needs to be really easy to implement and update.

The good news is, if you don’t have an online store, your website setup should be relatively cheap and painless. If you do have a store, it won’t be as cheap, but it should still be pretty easy.

Let’s walk through the Typical Website Design Process. There are just 6 simple steps to designing and implementing a website.
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Mastering Search Engine Optimization

Monday, June 15th, 2009

How do you rank high in natural search?

The answer is simple and refreshing: Be useful. Have content people want to read. Not only will you be helping your customers, you will also increase your natural search ranking.

Many people create content with a blog. A blog is a great way to talk to your customers in a more informal tone. They get a better feel for you and your company, and they often find additional, useful information. In talking about your business, you are bound to use keywords that rank you higher in natural search results.
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Natural Search Results and Search Engine Optimization (SEO)

Monday, June 8th, 2009

How does natural search work?

Search engines like Google want to return useful information when you search so you will use their services again. Search engines send out “crawlers”, “bots” or “spiders” to look through websites and catalog their content. The search engines keep track of “keywords”, or words commonly used to search for things, on the website. When a person searches for something in a search engine, the search engine displays the results according to how useful they are to the person searching. In other words, how closely the keywords on the website match the words in the search.

As a small business owner, you want to make sure your website is listed as high as possible in natural search rankings. Search engine optimization, or, making it easy for search engines to find and catalog the keywords on your site, is crucial to getting a high ranking in the natural results of a search. (more…)